Put your best face forward

Dubbed “the new handshake,” professional headshots are now the first introduction to you, your business and your personal brand—shouldn’t that intro be the best it can be? With 93% of HR professionals and recruiters tapping into LinkedIn to find quality candidates— plus 2 in 3 on Facebook and more than half utilizing Twitter—that headshot has countless applications in your professional life. Should your profile photo be the family vacation, the fun night out or—worse— the logo or abstract shot? Or should it be a powerful, compelling and confidence-building headshot that makes prospective clients, employers and partners want to click “Connect?”